River Valley Guiding Co. & Reid’s Fly Shop — The Ultimate Fly Fishing Partnership
At River Valley Guiding Co. (RVGCo), we’re passionate about creating unforgettable fly fishing experiences throughout Alberta, from the legendary currents of the North Saskatchewan River to serene lakes and remote watersheds. Our company delivers tailor-made guided fishing adventures, expert instruction, and access to premium gear so anglers of all levels can fish with confidence and success.
To elevate every client’s experience, we’ve partnered with Reid’s Fly Shop, Edmonton’s locally owned and operated fly shop and outfitter. This partnership ensures that every angler who books a trip with RVGCo has access to top-quality fly fishing gear and supplies, from waders, boots, rods, and reels, to lines, flies, leader systems and accessories, all curated for the specific waters you’ll fish.
Why This Partnership Matters
- Complete Fly Fishing Setup: Whether you’re stepping into your first river or outfitting for an advanced predator stream trip, Reid’s Fly Shop has absolutely everything you need, gear you can trust on the water and advice you can rely on.
- Local Expertise, Personal Service: Reid’s isn’t just a retail store, they offer fly casting, fly tying lessons, and insights into local conditions and species behavior, so clients are equipped to maximize their time on Alberta’s incredible waters.
- Seamless Experience: From booking your guided trip with RVGCo to getting fitted with the right rods, reels, and flies before you hit the river or lake, this partnership provides a seamless, confident, and fully supported fly fishing journey.
About Reid’s Fly Shop — A Hub for Fly Fishing Enthusiasts
Reid’s Fly Shop, located in Edmonton, has been serving Alberta’s fly fishing community since 2018. As a locally owned and operated fly shop, their mission is to support anglers, newcomers and seasoned veterans alike, with quality products, practical knowledge, and personalized service.
While relatively young compared to some legacy fly shops, Reid’s has quickly gained a reputation for its:
- Comprehensive selection of gear and materials, from fly tying supplies and tools, to rods, reels, waders, packs, and accessories.
- Education and community support, including casting lessons, fly tying clinics, and guided fishing trip coordination.
- Local insights into Alberta’s fisheries, particularly the North Saskatchewan River system, offering guidance on techniques, patterns, and how to read water that matters most to anglers.
Reid’s mission mirrors our own, to foster a deeper connection between anglers and the water they fish, through gear, guidance, and grounded local experience.
Together, We Deliver Unforgettable Adventures
By combining RVGCo’s guiding expertise with Reid’s Fly Shop’s full gear offerings and community presence, we ensure that every client is:
- Equipped with gear tailored to their trip
- Educated on proper setup, casting, and fly selection
- Supported from shop counter to riverbank
Whether you’re a newcomer looking to cast your first dry fly or an experienced angler targeting pike and walleye on the North Saskatchewan River, our partnership sets the stage for memorable days on the water.
River Valley Guiding Co 